At The Insight Media, our team's focus has been on elevating D2C brands by harnessing cutting-edge digital marketing techniques. Our approach has consistently delivered profitability boosts, reflecting our core competencies in performance and digital media strategies. With a Bachelor of Technology in Computer Science from JECRC University, I bring a technical edge to marketing analytics and campaign management. Previously, as a Performance Marketing Specialist at MyMuse India, I played a pivotal role in revenue planning and P&L management. We excelled in deploying campaigns across platforms like Google, Meta, and LinkedIn, achieving substantial user acquisition and retention. Our efforts were grounded in data, leveraging tools such as Google Analytics and AppsFlyer to maximize returns on ad spend.