Sarthak explained the difference between Search and Performance Max campaigns in a very clear and practical way. His explanation highlighted how Search campaigns rely heavily on manual inputs like keywords and negative keywords, while PMax campaigns are largely automated, requiring only high quality assets and audience signals. His insights made it easy for me to understand how to strategically guide PMax campaigns without getting lost in the automation. Very helpful and straightforward!
Marketing has changed more in the last two years than in the ten before it. Teams are smaller, expectations are the same, and job descriptions now list tools that did not exist last year.
So the question is no longer only how to keep your job. It is how to build something that does not depend on one.
I spent four of my seven years doing both at once, a full time job and freelance projects, until the freelancing became the career. Clients now come to me through LinkedIn, referrals, Upwork and Fiverr. That is learnable, and it is most of what people ask me about.
And here is the part nobody says out loud: another certification will not fix any of this. A certificate proves you attended something. Nobody hires for attendance. What is missing is implementation know how.
🤖 What I'm building right now
I vibe code on Claude and build agents that do real marketing work: content, hyper personalised emails at scale, ad copies, plans of action, full account audits. That is the tip of the iceberg, and it changes what one marketer can do alone.
📊 Latest scoreboard, 3 clients onboarded this year
🇨🇦 Canada, lead gen. Built from zero, landing page fully AI generated. 0 to 50+ leads a month.
🇺🇸 US, premium umbrella e-commerce. ROAS from 180% to 600%.
🇬🇧 UK, apparel. ROAS from 75% to 295% in ten months.
No bigger budgets. Just AI led audits, fresh creative, and testing cycles at a speed that was not possible before.
📈 Where this comes from
7+ years running paid campaigns. Google, then Business Manager and Account Manager at Dentsu and PGD. Millions in ad spend across 10+ countries.
Mercedes, BMW, Warner Bros, UNICEF, Kia, MG, Domino's, Nykaa, Mamaearth.
5 years teaching with Kraftshala, IIDE, MyCaptain and Great Learning. 5,000+ marketers trained.
âš¡ What you get from me
Campaign strategy and audits that find what is actually broken. Google Ads, Meta, programmatic, e-commerce and automation. AI systems that scale your output without scaling your hours. And a straight answer on going independent: positioning, pricing, and where clients actually come from.
Practical things you can act on tomorrow, whether you are a CMO or still figuring out your first client.
👇 Don't get left behind. Pick how you want help below.
