Look, content marketing is no rocket science. As long as what you're writing is findable (on search engines), value-adding (through actionable tips and ideas), and relevant (to the product you're selling), you'll be able to attract the right audience who will, in time, convert as users. That's the most basic principle I follow with content. Of course, there's a lot more to it. Figuring out and building a foundation for your content marketing is tricky, especially when you're starting out. I work with early-stage SaaS teams (specifically in eCommerce) to help them shape their content style, define a strategy based on their goals, and even create content (blogs and landing pages, primarily). Need some help? Shoot me a message!