About me

I help people navigate careers at the intersection of people, technology and change. I’ve spent 13+ years in global organisations like IBM (Leading global projects) and PwC, Dubai, Middle East, working in talent transformation, digital HR and change & adoption. My work has covered Talent & Performance, onboarding, learning, employee experience, AI‑enabled products and large‑scale transformation programs. Along the way, I’ve hired, coached and supported professionals across levels, and seen first‑hand what actually moves careers forward in complex, fast‑changing environments. On this page, I use that experience to support you with: - Career coaching & strategy – clarifying your direction, positioning your strengths, navigating internal moves, and planning next steps in HR, product, ops or transformation roles. - CV, LinkedIn & portfolio feedback – translating your experience into clear, outcome‑focused stories that resonate with hiring managers and recruiters. - Interview preparation – structuring your stories, handling competency and case questions, and showing up as your best self for roles in HR, people experience, product, change or consulting. - AI & future‑of‑work insights – breaking down how AI and automation are changing roles, skills and hiring, and how you can stay relevant and ahead of the curve. - Practical tips for working in matrixed, global organisations – stakeholder management, influencing without authority, and making your impact visible. My style is practical, honest and supportive. I won’t give generic advice – I’ll work with your real context, your goals, and my experience of what works in real teams and real organisations. If you’re looking for guidance on your next move, want to reposition your profile, or simply need a sounding board from someone who’s been inside large, complex businesses and AI‑driven transformations, I’d be happy to help.