Data and analytics leader based out of Germany with a decade of experience across e-commerce, travel, retail, and advertising industries, delivering impact through business intelligence, experimentation, and AI-powered insights. I specialize in translating complex datasets into actionable strategies that drive revenue, retention, and operational efficiency. My work spans marketing analytics, financial planning, and product performance, often partnering with executive stakeholders to guide decision-making at scale. From building attribution models and forecasting engines to leading cross-functional teams and streamlining reporting workflows, I consistently focus on solutions that move the needle. Improved marketing ROI by 8% through AI-driven seasonality models Delivered $50M+ in incremental revenue via personalized customer targeting Reduced churn and boosted seller performance by launching internal ad analytics Enabled £25M+ in uplift through experimentation and digital transformation 🧠 AI enthusiast, currently exploring real-world applications of GenAI and GPT-5 in analytics workflows 📊 Tools: SQL, dbt, Python, Looker, Tableau, Power BI, Adobe Analytics 🎤 Guest speaker and mentor, passionate about simplifying data for impact and sharing applied analytics with the next generation of talent Always curious, always building. Let’s connect!