Ashwini Nair is a gold medallist in Psychology and alumna of the EPM programme at IIT-Bombay. She brings with her 17+ years of experience in Brand Strategy and Customer Communication having worked with multinational advertising and marketing organizations across retail, fashion, lifestyle, technology and social impact. She draws on this expertise to help businesses identify a unique proposition, define their brand, and align communication strategy to deliver a cohesive customer experience that culminates in positive business impact. Currently, she is also mentoring professionals with the aim to help them navigate their corporate careers by avoiding the mistakes she made.