Having spent over a decade and a half in the Public Relations and Communications domain across 15 industries, I have realized that the most important element of successful Public Relations is understanding of businesses. I have been fortunate enough to have first-hand experience of running a business for 5 years as a Start Up Co-Founder in the highly capital-intensive manufacturing domain (FMCG). Combining hands on business exposure with corporate experience has enabled me to have insights that offer me differentiation as a professional in the PR industry. Some of these compelling attributes are - deep-rooted understanding of businesses and their intersection with Public Relations; sound knowledge of the dynamics of different industries like - Aviation, FMCG, Automobiles, Energy, Oil and gas, Infrastructure, Steel, IT, Education, Media and entertainment.; Excellent Research, Writing, and Comprehension Skills ; Public Speaking / Delivering Business Presentations and the art of adaptability, while staying on course with the big picture/end objectives.