When I was a kid, the 2 things that fascinated me the most were the game of cricket and how the internet worked. After representing my school and university for over a decade and playing for a few clubs , I moved onto my other love – the internet! My passion for the space grew even more when I saw results that were beyond my expectations. From seeing my dad’s gold smith business grow by 2x in a year by creating brand awareness through paid campaigns , I believe I was onto something. I am a performance marketing professional with 3+ years of experience in E-commerce, mainly working on user acquisition. I am striving for success with Fossil Group where I am working on user acquisition, retention and growth. Key Skills: 1. Channel selection, Media and Budget Planning - Digital 2. Framing strategies for acquisition and retention 3. Ideating the concepts for creatives. 4. Ads automation and adding new verticals to grow business. 5. Campaign optimization. 6. Data analytics - Google data studio /Google Analytics/ Excel 7. Setting up tags or events using GTM 8. Developing product feeds on Google merchant center Channels and Tools expertise: 1. Firebase, Singular, CleverTap 2. Google Ads - UAC, YouTube Marketing, Search , Display , Discovery , PMax, Shopping 3. Facebook Ads 4. Amazon Ads, Flipkart Ads, Myntra Ads, Amazon Pi 5. Madgicx automation , revealbot , crazyegg and similar web 6 . Wordpress and crello - In this highly competitive digital eco system i believe People don't meet products , products meet people..