Ashok is a well-regarded and award-winning marketing, digital and business leader with 30 years of diverse experience across both large established companies and young, startup brands. His experience is a unique blend of client-side roles, agency leadership positions, and multi-faceted advisory experience. In his current role as a Digital & Marketing Advisor since 2015, Ashok’s engagements have spanned 50+ brands in over 20 sectors, including FMCG, retail, ecommerce, hospitality, healthcare, IT and more. In his earlier roles, Ashok has crafted Digital strategy and led campaigns for brands such as Unilever, IBM, Lenovo, Nike, Pepsi, Ford, Amex and the Aditya Birla Group in the digital leadership roles he played in leading agencies, Mindshare and Euro RSCG (now Havas). He also led global digital marketing (and ecommerce) for Taj Hotels for 10 years from 2000, and managed worldwide Digital Marketing for Infosys for 3 years from 2012. Ashok has been a popular speaker at leading industry events and has addressed audiences of between 15-900 people, and is also a commentator and writer of opinion pieces on digital, marketing and brands for leading publications. He is active on Twitter at @ashoklalla and has a robust following of those interested in his views on digital, brands, leadership and fitness.