I'm working as a User Growth Lead at Spotify, my duties involve running experiment ideation, brainstorming and retro sessions for the team to streamline the AB testing process. I collaborate extensively with cross functional growth teams and stakeholders to design their optimisation strategy as well as building data strategy for testing and optimisation needs of teams across Growth. As part of my role I mentor junior data engineers and data scientists around our team with their career growth and learning. I have been speaking publicly around web experimentation and customer value optimisation at some conferences around the world. Watch me talk at my next conference at Conversion Boost in Copenhagen!