Experienced and achievement-oriented marketing strategist with a rich background of over 7 years across various industries such as FMCG, Finance, Event Management, Beauty & Cosmetics, Mobile Accessories, Public Companies, Education, and Healthcare. Currently, I'm excelling as a Senior Activation Executive at GroupM, overseeing a substantial £50+ million annual budget. My focus is on creating and running effective campaigns that drive lead generation, conversions, traffic, and awareness. I specialize in paid social media & Search marketing and have hands-on experience with platforms like Meta, X, Reddit, Snapchat, Pinterest, TikTok, Google Ads & Bing Ads. I hold certifications in Meta Blueprint and Google Ads, which allows me to approach campaigns strategically and with a data-driven mindset, ensuring we get the best results & ROI. Very well versed with both paid search and social along with good understanding of SEO & Analytics. Paid Social Media Marketing Campaign Optimization Budget Management Data Analysis Lead Generation Conversion Optimization Strategic Planning Cross-Platform Campaign Management People Management Certifications: Meta Blueprint Certification Google Ads Certification Let's connect and explore the dynamic world of digital marketing together!