Diverse experience working in marketing & growth strategy in e-commerce, EdTech, Fintech and product based organisations. Have worked on launching & creating GTM for multiple products in the aforementioned industries, driving user acquisition, revenue, user engagement. I have also worked on multiple platforms like Salesforce, Leadsquare, Clevertap, Moengage, GA etc setting them up for business and henceforth driving campaigns, data insights to optimise business metrics through each of them. Also, an avid follower of the start-up space, have worked on fundraise for a couple of companies and invested in one of them. Specialties: GTM Strategy, Category Marketing, Revenue growth, Product Marketing, Product Growth, Sales Enablement, Customer Retention, Platform Automations, Integration, JIRA, Google Analytics, Venture Capital, Valuation, Fundraising.