No, I'm not another Data-driven Marketer. The crux of marketing has always been and always will be driven by beautifully designed strategies. A strategy by itself is a 2 edged sword, there has to be a fine balance between the business process and client-facing strategy and that is where I make a difference. Understanding the process, deriving insights to build strategic frameworks, and delivering objectives is what I work towards. Not limited to the "What Have(s) " and not carried away by the "Why Not(s)?". Potential Mix of Business Strategy, Brand Management, and Analytics, I enjoy good dialogues on game theory and kickass advertisement campaigns. Let's make the world a better place for the Marketers.