28+ years in Media & Entertainment. Writer-Producer-Director-Author. Headed Youth Films, Talent Management, Brand Partnerships & Digital Originals for India's leading film studio, Yash Raj Films. Listed in Ad Age's Creativity 50 in 2016, a list of the top 50 creative minds in the world alongside the likes of Prince, David Bowie, Ted Sarandos, JJ Abrams, Elon Musk among others. Wrote & produced 4 feature films including Mere Dad Ki Maruti, Bank Chor. The web content put out includes 2016 Cannes Grand Prix Glass Lion + Webby winner, India's first transgender band, 6-Pack Band; Bang Baaja Baaraat, Man's World with Richard Curtis, Gates Foundation & the United Nations; Ladies Room & India's 1st fiction-led series on Sex-Education in 15 languages, Sex Chat with Pappu & Papa directed by him. With Talent Management handled all endorsements, events, films & digital for Ranveer Singh, Ayushmann Khurrana, Anushka Sharma, Bhumi Pednekar, Vaani Kapoor, Parineeti Chopra, Arjun Kapoor, Rani Mukherjee among others with a 360 approach that includes talent led solutions like the Ranveer Ching campaigns. Brand Partnerships brought in all in/ out-film associations across the YRF slate covering large franchises like Dhoom, Tiger besides Fan, Sultan, Befikre and is responsible for some of the coolest Film Marketing Case Studies in the business. Previously as CEO, MTV India, successfully repositioned & rebranded it beyond music & television to a youth destination. Delivering its highest-ever ratings, viewership, market share & profits, doubling the topline, brand scores besides launching and building some of its biggest franchises including Roadies, Splitsvilla, Stunt Mania, Bakra, Fully Faltoo, the Music Awards and driving its Licensing & Merchandising. Earlier assignments include Account Planning & Strategy at SSC&B Lintas handling a 3rd of the agency's billings and a 90% strike rate with New Business Pitches. Copywriting at Contract Advertising pre-B-school. Currently runs a Strategy, Content & Marketing Hotshop called Isspeshal Stratcon. Ashiish is dad to an amazing teenager with Autism. Autism & inclusion are themes very close to his heart. He recently wrote a book published by HarperCollins that introduces kids and adults to neurodiversity and autism titled, 'Goldiboy and the Three Apes'. All author earnings from the book go to a Centre for Autism.