Aryan is fledgling in the Sales and Marketing area with unmistakable fascination for Consumer Psychology headed out to make an imprint upon the business with a mentality to over deliver each time entrusted with an opportunity. Aryan is an Avid reader with the target of reading 40 books in an year and grasp the core concepts to apply it to the real world to bring over the top results in form of Traffic, Conversion and Revenue for my company and my clients. Consumer Psychology has always been one of my natural interest to learn and research about. To those who don't know what Consumer psychology is and how it impacts your business, here is the definition -Consumer psychology is the study of the processes. involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. This interest has led him in unraveling a few secret behind the science of buying behaviour of target audience and we can work together to help your Product/Service to reach out to masses. Favourite Quotes- "100% of your employees are people, 100% of your customer are people. If you don't understand people, you don't understand business." - Simon Sinek "The purpose of a company is to bring a product/service vision to life. All the other components are in service to product."- Bill Campbell “If you're a company, my advice is to remember that you can't have it both ways. You can’t treat your customers like family one moment and then treat them impersonally—or, even worse, as a nuisance or a competitor—a moment later when this becomes more convenient or profitable.”- Dan Ariely