Arya is currently working with Tata Consumer Products. She has worked in innovations and brand management for Tata Sampann and the iconic brand Ching’s Secret. Prior to this she was leading growth strategy and marketing initiatives at Tata Neu, the online consumer platform of Tata Group. She has 8+ years of experience in marketing, strategy, brand management and business development across multiple sectors. As a part of the TAS (Tata Administrative Services), the flagship leadership program of the Tata Group, she has contributed to the relaunch of Tetley black tea in India, the evaluation of new opportunities and partnerships for Titan, the corporate strategy formulation for Tata Teleservices, and the e-commerce strategy development for Westside. She holds an MBA degree from Xavier Institute of Management, with a focus on marketing and finance, and a certification in digital marketing and analytics from Indian School of Business. Arya is passionate about consumer-centric businesses and creating value for customers and stakeholders. She is skilled in brand management, corporate strategy, market research, strategy execution, and digital marketing. She is also a keen learner and a quizzing enthusiast.