Focused individual considered on developing high performance teams which consistently achieve or exceed set objectives. With more than 13+ years of management experience in Media Planning, Media Buying, Trading & Pricing Benchmarking. It enhanced my role as Pricing Head for North & East at Mindshare, India. Before this i was Buying Lead for Pepsi Co India at Mindshare. I have worked extensively on regional, national, and international marketing campaigns with a diverse range of sectors from FMCG, Automobile, Telecom, Consumer durable, E – Commerce, Hospitality Services to name a few. I am commercially focused, a highly dedicated and driven team member. I bring a strong strategic focus to my work expert in strategic planning, negotiations, compliance adherence and follow procedures. Highly capable in successfully resolving problems & conflicts.