A strong believer in the power of design and brand, combined with 20 years of experience in establishing private labels that have proven as successful businesses. Excellent understanding of design aesthetics, colour palettes, patterns and fits that has driven brand consistency in large portfolios. Constantly incubating ideas for future, with thorough understanding of the Indian fashion ecosystem, its prospects & dynamics. Currently in a mission to leverage my product skills, to build sustainable business solutions for the customer, backed with digitisation & design thinking for innovation. Highly data-driven with an ability to blend customer/market analytics with sound judgment to make key decisions in product mix, architecture and pipeline development. Vast exposure into international fashion hubs including London, New York, Japan, HK & China.