Building a jewellery brand while figuring life out in real time. Hi, I’m Arunima, founder of SoLuv. I’m creating a brand rooted in culture, self expression, confidence, and making people feel seen. No fluff, no overnight success stories here, just honest conversations about building, marketing, and navigating the chaos of being a D2C founder who is still learning and navigating. Outside of work, I’m an artist and a writer, which basically means I overfeel things and turn them into something tangible. If you’re figuring things out too, you’ll feel at home here :)