Arth is currently the Brand Manager for Dettol - Home & Surface Disinfection portfolio based out of Gurgaon. He has 8 years of experience across marketing & sales roles. In his current role, he is responsible for driving penetration & growth for surface and home care products along with brand equity. Prior to this, he has worked on brand Durex, responsible for driving overall portfolio growth by accelerating and developing Lubes, Massagers, Games & Accessories. He also led the piece on Real-time Moment Marketing and Durex's D2C business in India.