Figure Out ICP & Lead Generation with Arpita Nayak

Struggling to define who you should really be selling to? In this session, I’ll help you identify your Ideal Customer Profile and break down exactly which audience is most likely to buy from you - and why.

What we’ll do:

• Analyse your offer, pricing, and positioning
• Identify your strongest (and weakest) customer segments
• Create a clear ICP with attributes, problems, buying triggers & budgets
• Define your high-intent audience and targeting channels
• Refine your messaging to match your ICP’s psychology

You’ll walk out with:

• A clear ICP document
• Messaging angles that speak directly to your audience
• A targeting direction for content, outreach, and ads