Most brands don't fail because their product is bad. They fail because nobody remembers them. That's the gap I close. I'm a Senior Digital Designer and Art Director with 7+ years building brand identities and digital experiences for 50+ brands from early-stage startups trying to find their voice to established companies trying to stay relevant. My work sits at the intersection of design and business outcomes: not just "does it look good," but does it move the numbers that matter recognition, engagement, conversions. A few things I bring to the table: — Brand identity that has a point of view. I don't design logos in a vacuum build systems that make a brand instantly recognizable across every touchpoint. — Digital experiences people actually finish. From landing pages to full product interfaces, I design for attention spans that are shorter than ever. — AI-augmented workflows. I use AI tools to move faster without sacrificing craft more iterations, sharper concepts, same deadline. — Cross-functional fluency. I've led design across teams of marketers, engineers, and founders who don't speak "design" and gotten everyone rowing the same direction. The results speak for themselves: double-digit growth in brand recognition and conversion metrics across the brands I've worked with. If you're building something you want people to actually notice let's talk.