I started out telling brand stories through design and never looked back. From my early days in creative advertising to driving marketing strategy for global brands across APAC and MENA, I’ve evolved through every chapter of building brands, launching campaigns, and crafting stories that stick. With 14+ years across brand strategy, digital innovation, growth marketing, and integrated campaigns, I’ve helped shape journeys for healthcare, tech, eCommerce, and consumer brands. Whether directing go-to-market blueprints for hospitals or scaling awareness for brands like Veet, Durex, and Microsoft, I’ve learned that real marketing impact sits at the intersection of storytelling, strategy, and empathy. Along the way, I also built a business from scratch, navigating founder life with curiosity and resilience. I geek out on AI-powered marketing, consumer psychology, and brand-building that truly connects. Always curious, always evolving. Let’s connect and create something exciting.