I’m the Co-founder of Twirtles, a healthy snacking brand under Deccan Food Ventures LLP. We’re building a range of better-for-you snacks including chips, makhana, and protein puffs. My journey has involved figuring out many things the hard way. Product launches, packaging, manufacturing, retail distribution, quick commerce platforms, and raising early-stage capital. Before starting Twirtles, I was always curious about entrepreneurship and consumer brands. Building a startup has given me a front-row seat to the realities of the FMCG ecosystem in India. On Topmate, I share practical insights from this journey. Whether you're a founder working on a consumer product, or a student exploring entrepreneurship, I’m happy to help where I can.