- Specialize in product planning and execution throughout the the product lifecycle - Worked closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction. - Worked with global brands like Livwell, Eduployment, Plantix, Sortizy, GoalMogul, Lento. - Livwell: Reduced 15% of churn rate and helped them acquire more users. - Eduployment: Increased in 4% LTV of the customer. - Analyze the user lifecycle of a Dubai based "HR services startup", from the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn. - Creating targeted campaigns using various marketing automation tools like Google analytics, Mixpanel, MoEngage, Web Engage, Clever tap, Gupshup, Iterable focused towards product profitability. - Devising growth plan for global clients to acquire & sustain customers throughout their funnel. - Regular analysis of the key Product Growth metrics for campaigns and optimize the growth strategy accordingly. - Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn. - Skills: Analytics and data visualization, Experimentation and optimization, Engagement and Retention, Project management, Customer Onboarding, Customer Lifecycle. - Analytical tools: Google analytics, Mixpanel, MoEngage, Web Engage, Clever tap, Gupshup, Iterable. -Technical expertise in GIT, Maven, Basic Python, whimsical, Marvel, Trello, Pencil, Excel & CI-CD Pipelines. - Other skills: Analytical and data visualization , Experimentation and optimization, Engagement and Retention, Project management, Customer Onboarding. - When not working, you'll find me reading books or magazines, listening to music, making new friends, involved in sports. - I'd love to hear from you - Feel free to write to me at connect.arjunn@gmail.com anytime!