
With 14 years of strong consumer-tech marketing experience across brands like Amazon, KFC, Swiggy & Tata group, I bring a unique blend of brand marketing and growth hacking expertise with a proven background in digital marketing, CRM, Mar-tech projects such as CDP, MMM, personalization etc. I have owned business outcomes and not just vanity marketing metrics - having formed my own framework to triangulate media metrics and brand indicators with business outcomes. I have set up and scaled high-performing marketing teams that have own business P&L's and have delivered 500Mn$+ annual revenues
I have had the privilege of leading multi-country multi-brand marketing teams in 0 to 1 and 1 to 10, 10 to 100 ecosystems - equally comfortable owning near-zero marketing investments as well as ~50Mn$ ones. I'm a strong believer in data-driven marketing and have set up entire customer analytics frameworks for the businesses I've owned.
Let's discuss how I can help elevate your marketing efforts and achieve your business goals.