Strategy and transformation leader with 8+ years driving enterprise-wide change across banking and financial services in the UAE and KSA. I have deep expertise in Data & AI based Transformation. At Abu Dhabi Islamic Bank, I own overall Bank strategy planning and portfolio-driven insights along with business case evaluation for AED 300M+ investment pipeline — building ROI, risk, and regulatory frameworks that shape leadership decision-making across retail banking, digital platforms, and enterprise AI/data governance. My work spans open finance, wealth platforms, and cards & BNPL, including ecosystem partnerships and platform integrations, alongside AI use case prioritisation aligned to CBUAE guidelines. Before ADIB, I spent 6+ years advising banks, fintechs, and financial institutions across the UAE and KSA at PwC, Deloitte, and Accenture Strategy — Market entry strategy, customer experience Strategy, Target Operating Model refinement, Process Reengineering along with data and analytics strategy, AI-driven use cases, digital banking, cards and payments, CRM transformation, operating model design, and customer experience. I've supported initiatives ranging from merchant profitability and card regulation to digital platform rollouts and large-scale data transformation programs. I hold an MBA from FMS Delhi (Dean's List) and have cleared CFA Level II. I'm particularly focused on senior strategy, transformation, and PMO leadership roles within UAE financial services. Core strengths: Strategy Planning, Portfolio & Investment Governance, AI & Data Governance (CBUAE-aligned), Digital Banking Transformation, Business Case Development, Stakeholder Management (CXO/ExCo level)