Arati is an award-winning, visionary Communications and Brand leader who has in-depth expertise to upscale business value through innovative and differentiated communications, brand and marketing strategies. She is a proven brand transformer having turned around several brands with her insightful, inspiring and incisive initiatives, programs and impactful storytelling/messaging, helping brands derive high resonance, recall, value and trust. Having managed portfolios spanning over 190 countries, she has served in global and regional leadership roles in global private and public companies, some of these being marquee brands in the world. She has spearhead Sustainability as a business strategy across Africa, India and Middle East markets where she also served as a Board Member and Company Spokesperson. Arati has closely collaborated with international bodies and managed projects on subjects of global significance such as sustainable mobility and environment, and road safety. A contributor to the book titled ‘Advertising at the Crossroads’ by Prof. John Philip Jones, Arati has written in publications and received awards in the companies she served as well as in the industry. To book an appointment, consultation, or for speaker opportunities please email at commarati@gmail.com.