𝐒𝐨, 𝐰𝐡𝐲 𝐚𝐦 𝐈 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧? Hi - My name's Aradhya and I'm a marketing strategist who uses LinkedIn to document my lessons, experiences, and insights from running and scaling brands and reading a TON of books. Whether it’s a marketing breakthrough, a business challenge, or a fresh perspective on brand-building, I share what I learn in real-time. (Ps: You'll see a lot of posts in the coming months about my own personal failures with past businesses not even mentioned in my experience section) 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐢𝐧𝐭𝐨 𝐁𝐫𝐚𝐧𝐝𝐬—𝐖𝐢𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 Many great businesses fail to stand out—not because they lack quality, but because they lack positioning, narrative, and execution. That’s where I step in. At Elation, we bridge this gap by crafting data-driven strategies, executing high-conversion marketing campaigns, and turning businesses into brands that people recognize, remember, and trust. We help businesses grow into brands with a story to tell 𝗙𝗿𝗼𝗺 𝗩𝗼𝗶𝗱 𝘁𝗼 𝗘𝗹𝗮𝘁𝗶𝗼𝗻 Before founding Elation, I co-founded Void Jewellery, a B2B custom hip-hop jewelry brand. At Void, I worked directly with manufacturers, led digital marketing efforts, and scaled the brand by pivoting from D2C to B2B—achieving 160% YoY growth. Managing high-value deals and executing brand collaborations gave me deep insight into positioning and marketing in niche industries. After closing Void in 2023 (due to a large inventory loss + a few bad decisions), I took everything I learned and launched Elation Digital. My first clients? Former Void clients who trusted me to help them scale beyond just products—to become brands. 𝐋𝐞𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭. I’m always looking to exchange ideas, collaborate, and learn from people who are passionate about marketing, business, and brand-building. If that sounds like you—let’s chat.