Dream course on Performance marketing. LIVE project BootCamp.
Course Title:
Dream course on performance marketing with Apurv (January'24) batch
10 sessions LIVE course
Dates and timings (in IST):
4th Jan: 9 - 11 PM
7th Jan: 11 AM - 2 PM
10th Jan: 9 - 11 PM
18th Jan: 9 - 11 PM
21st Jan: 11 AM - 2 PM
24th Jan: 9 - 11 PM
28th Jan: 11 AM - 2 PM
31st Jan: 9 - 11 PM
4th Feb: 11 AM - 2 PM
7th Feb: 9 - 11 PM
Course Overview:
The course is designed to provide You with a comprehensive understanding of the key concepts and strategies involved in performance marketing.
This course will cover various aspects of performance marketing, including digital advertising, analytics, conversion optimization, and campaign management.
Through a combination of theoretical knowledge and practical exercises.
You will develop the skills necessary to plan, implement, and optimize performance marketing campaigns effectively.
- Module 1:
Introduction to Performance Marketing
Overview of Performance Marketing
Key performance metrics & Role of performance marketing in digital advertising
- Module 2:
Market Research and Target Audience Analysis
Conducting market research for performance marketing campaigns
Identifying target audience segments
Developing buyer personas
- Module 3:
Performance Marketing Channels
Overview of digital advertising channels (Search, Social Media, Display, Email, Affiliate, etc.)
Choosing the right channels for performance marketing campaigns
- Module 4:
Campaign Planning and Strategy
Setting campaign objectives and goals
Creating a performance marketing strategy
Budget allocation and forecasting
- Module 5:
Ad Creatives and Landing Pages
Designing effective ad creatives
Writing compelling ad copy
Landing page optimization techniques
- Module 6:
Campaign Implementation and Management
Setting up ad campaigns
Tracking and measuring campaign performance
Managing campaign budgets and bids
- Module 7:
Data Analysis and Optimization
Analyzing campaign data using analytics tools
A/B testing and conversion rate optimization
Audience segmentation and targeting
- Module 8:
Marketing Automation for Performance Marketing Introduction to marketing automation tools
Automating campaign management tasks
Personalization and dynamic content in performance marketing
- Module 9:
SEO fundamentals
SEO approach that aligns with Google ads
How to combine SEO objectives with performance marketing
- Module 10:
What is AI and how it works?
How AI is impacting performance marketing
Top ChatGPT promotes to use for performance marketing and SEO (cheat sheet)
Case Studies and Practical Exercises
Analysis of successful performance marketing campaigns
Final project: Develop and present a performance marketing campaign
Commonly asked questions about this course:
- Will I get the recording of the sessions?
Yes, you will get the recording of each session and handouts after select sessions.
- How is the course delivered?
The course will be delivered through a combination of online lectures, case studies, interactive discussions, and practical exercises.
You will have access to online resources and reading material.
The course will culminate in a final project where You will develop and present a performance marketing campaign.
- Are there any prerequisites for the course?
There are no specific prerequisites for this course.
However, a basic understanding of digital marketing concepts and familiarity with online advertising platforms would be beneficial.
- Will this be a 1:1 session or in a group?
This will be conducted in a group.
If you want to take the same course 1:1, you can DM apurv on Instagram (apurv_sngh)
- What If I do not turn up for the lecture because of a problem?
You will be given the option to join the same session with another batch.