1:1 Digital marketing masterclass with Apurv

Course Title:

1:1 Complete Digital marketing masterclass with Apurv along with LIVE project bootcamp

10 sessions LIVE course

Dates and timings (in IST) to be decided post the sign-up.

Course Overview:

The course is designed to provide You with a comprehensive understanding of the key concepts and strategies involved in digital marketing.

This course will cover various aspects of digital marketing, including digital advertising, analytics, conversion optimization, and campaign management.

Through a combination of theoretical knowledge and practical exercises.

You will develop the skills necessary to plan, implement, and optimize digital marketing campaigns effectively.

- Module 1: Warm-up session

Introduction to Digital Marketing

Overview of Digital Marketing

Future of Digital Marketing

- Module 2: Research module

Market Research and Target Audience Analysis

Conducting market research for digital marketing campaigns

Identifying target audience segments

Developing buyer personas

- Module 3: Channel identification

Digital Marketing Channels

Overview of digital advertising channels (Search, Social Media, Display, Email, Affiliate, etc.)

Choosing the right channels for Digital marketing campaigns

- Module 4: Goal identification and planning

Campaign Planning and Strategy

Setting campaign objectives and goals

Creating a Digital marketing strategy

Budget allocation and forecasting

- Module 5: Communication strategy

Ad Creatives and Landing Pages

Designing effective ad creatives

Writing compelling ad copy

Landing page optimization techniques

- Module 6: Execution and set-up

Campaign Implementation and Management

Setting up ad campaigns

Tracking and measuring campaign performance

Managing campaign budgets and bids

- Module 7: Data reading and optimisation

Data Analysis and Optimization

Analyzing campaign data using analytics tools

A/B testing and conversion rate optimization

Audience segmentation and targeting

Reading important reports of Google analytics 4

- Module 8: Increasing customer lifetime value

Marketing Automation for Digital Marketing Introduction to Marketing Automation Tools

Automating campaign management tasks

Personalization and dynamic content in Digital marketing

- Module 9: SEO approach

SEO fundamentals

SEO approach that aligns with Google ads

How to combine SEO objectives with performance marketing

- Module 10: Role of AI in marketing

What is AI and how it works?

How AI is impacting Digital marketing

Top ChatGPT promotes to use for Digital marketing and SEO (cheat sheet)

Case Studies and Practical Exercises

Analysis of successful Digital marketing campaigns

Final project: Develop and present a digital marketing campaign

Commonly asked questions about this course:

- Will I get the recording of the sessions?

Yes, you will get the recording of each session and handouts after select sessions.

- How is the course delivered?

The course will be delivered through a combination of online lectures, case studies, interactive discussions, and practical exercises.

You will have access to online resources and reading material.

The course will culminate in a final project where You will develop and present a Digital marketing campaign.

- Are there any prerequisites for the course?

There are no specific prerequisites for this course.

- Will this be a 1:1 session or in a group?

All these sessions will be 1:1

Dates and timings (in IST) will be decided after the sign-up.