A-Z Of Digital Marketing Masterclass

Session dates:

2nd Dec- 11 AM to 2 PM

9th Dec- 11 AM to 2 PM

16th Dec - 11 AM to 2 PM

17th Dec - 11 AM to 2 PM.

Mode of the sessions: LIVE on Zoom

Number of Sessions: 4

Masterclass session details:

Session 1:

• Digital Walkthrough – Logic behind all major Digital platforms
• How does Facebook’s Algorithm work for brands & businesses?
• Why YouTube?
• Organic ways of increasing the YouTube community
• Tricks of the trade to create a winning YouTube channel
• Paid YouTube products to drive scale

Session 2:

• How to build your brand on Instagram?
• Hacks to increase followers and create meaningful organic engagement.
• How to create thumb-stopping content on your phone. How to plan your content strategy – LIVE workshop
• Influencer Marketing to build your brand and business

Session 3:

• The logic behind Google ads (Search & Display ads).
• How businesses can launch and scale Google ads campaigns.
• Setting up of an ad – LIVE workshop
• Tricks of the trade to win at Google ads
• What are the new campaign types in Google ads & how to use them?
• The logic behind SEO
• Pre-requisite for different businesses to do SEO
• Easy to implement SEO factors Google Loves
• Opportunity analysis to access the business opportunity on Google.

Session 4:

• How to use Facebook & Instagram’s Paid Reach and get the best ROI for your business
• Why should you invest in Meta ads.
• Setting up a Meta ad – LIVE workshop
• Structure of Meta ad account
• Breaking and defining ad objectives
• How to find your customer on Meta?
• Remarketing website visitors
• How to Optimize ads
• How to measure ROI?
• Facebook & Instagram ad hacks
• Cracking Digital Marketing jargons
• Marketing Metrics and benchmarks
• Google Analytics 4 – all the reports that matter – LIVE dashboard walkthrough

Frequently asked questions about the Masterclass:

- Question: Will I get the recording of these sessions?

Answer: The content presented in these sessions is our IP and we want to protect it. Hence the sessions are not recorded. However, you are free to make notes and every session will be followed up with a handout which will be a summarised version of the Masterclass.

- Question: What if I miss a session?

Answer: In case you miss a session because of any reason, we will make you part of another batch where you can attend all your sessions. You will not miss out on any Masterclass, it is our responsibility.