A marketer by profession and entrepreneur at heart with expertise in brand marketing, new product development, marketing strategy, key account management and trade marketing who loves to build things from scratch. I am passionate about building consumer brands that deliver value, quality, and satisfaction to millions of consumers while pushing boundaries of innovation. I have a proven track record of launching and scaling multiple brands across categories addressing different target audiences. As a Deputy General Manager Marketing at Bira 91, I lead the marketing strategy and execution for one of India's most loved craft beer brands and drive growth, innovation, experiences and brand development for Bira 91. I've also co-founded a social venture Basta: Waste to Worth that generated employment opportunities for rural women while upcycling waste material. The venture got recognized at United Nations Headquarters, New York and got featured across platforms.