I have a penchant for building purposeful brands in the fashion and lifestyle industry. My expertise is in building and scaling omnichannel direct to consumer businesses in India across strategic planning, brand building, product lifecycle management with a sharp eye on the bottom line. I have spearheaded the growth and strategic direction of John Jacobs Eyewear as its CEO, positioning it as a premium eyewear brand with the highest market share in its segment within the Indian market as of 2023. I lead end-to-end operations for the brand including design-to-delivery, marketing initiatives, supply chain planning, and management of owned retail stores, online platforms, and key accounts.