A seasoned marketing professional with a blend of experience in both traditional and digital marketing. With over ~9 years of experience in the FMCG industry, I have had privilege of working at Reckitt, leading iconic brands like Dettol & Harpic. I am currently leading growth at Dashtoon, a Series A-funded Gen-AI consumer startup. My expertise spans from designing multimillion-dollar equity and brand campaigns to optimizing dollar conversions across Meta, TikTok and Google.