About me

🙃 Hello there (read in voice of Obi Wan) I’m Aparna, a writer, storyteller, and brand strategist from Hyderabad. I call myself the "Brand Baddie" Because I’ve always kind of been a rebel. I was that kid who didn’t just colour outside the lines, I refused to acknowledge the lines existed. Fast forward to today, not much has changed. What can I say? Being unapologetically true to myself has always been the only way I know how to live. And now, that’s exactly what I do for brands, by helping them own their identity, stand out, and actually make people care. What I Do (And Do Well) For 4 years, I’ve been in the trenches of branding, content, and marketing strategy. I led the content team at MyMuse (India's Top Sexual Wellness Brand). I turned a taboo topic into campaigns that actually converted and got people talking. Here’s what I bring to the table: 🖤 Brand Positioning & Messaging that stands out and resonates. 🖤 A unique brand voice that makes people go, “Oh, I know exactly where that’s from.” 🖤 A content strategy that doesn’t just post for the sake of posting—it converts. 🖤 Creative campaigns that get real action (not just likes). 🖤 Internal team training to align messaging and brand values. Well, you didn’t start your business to blend in, did you? Your brand deserves more than mediocrity: It deserves a voice that pops. Let me help you find that voice 💪🏾