I’m a passionate marketer and storyteller at the intersection of fashion, lifestyle, luxury, sustainability and purpose-driven communications. Over the last 5 years, I’ve had the privilege of crafting impactful brand strategies and campaigns for global organizations like TATA CLiQ Luxury, Zomato, Marks & Spencer, United Nations and Dentsu, always with a focus on meaningful consumer engagement and driving positive change. From leading Marks & Spencer's influencer campiagn generating 15M+ views to designing Zomato’s first sustainability communications strategy which achieved over 5M organic views and a 20% CTR I specialize in blending creativity with data to build strong, lasting connections with consumers. I’ve also delivered ROI-focused certifications and sustainable brand initiatives, ensuring that every project is not only innovative but measurable and scalable. I thrive in dynamic environments where creativity meets strategy, and I’m driven by the opportunity to shape narratives that resonate with audiences while making a real-world impact. Whether it's fashion, lifestyle, or sustainability, my goal is always to elevate brands, engage communities, and build trust. If you're looking for a strategic marketing leader at the intersection of impact, brand and culture, I’d love to connect.