I’m a UX Researcher and strategist with 5+ years of experience turning complex user behaviour into clear product direction and proven impact. I work closely with founders, early-stage teams, and cross-functional product leaders to help them navigate ambiguity, spot behavioral insights, and design for trust and long-term engagement. My background spans fintech, crypto, OTT, real-money gaming, geN AI and digital news with a deep understanding of Indian users, first-time digital adopters, and underserved demographics like older adults. Along the way, I’ve also mentored aspiring researchers, product thinkers, and career switchers; helping them sharpen their research craft, storytelling, and strategic lens. 💬 You’ll find value in a session with me if you're: - A founder or early-stage team looking to make user-informed decisions from Day 1 - A PM or designer trying to bring more structure and clarity to your research approach - Building for trust-sensitive domains (money, news, gaming, accessibility) - Exploring user behaviour in Indian demography - Crafting or refining your research portfolio or case study narrative If you're solving real problems for real people, I can help you get closer to them.