⚠️WARNING: Read This Before You Build Another Feature

Right now, somewhere in India, a founder just spent ₹2 lakhs and 6 months building an app that nobody wants.

Tomorrow, another founder will launch their "revolutionary" D2C brand to crickets.

Next week, someone will pivot for the third time because they never talked to a single customer.

Don't be them.

If you're reading this, you're probably sitting on what feels like a million-dollar idea.

Maybe it's a D2C skincare brand. A fitness app. An online learning platform.

You're excited, maybe already sketching wireframes or planning your website.

STOP.

Before you spend a single rupee on development, you need to answer one question:

Will real people pay real money for this?

This guide will show you exactly how to find out—without building anything, without wasting money, and without the heartbreak of launching to crickets.

What You'll Learn (And Why It Matters)

By the time you finish this guide, you'll know:

✅ How to talk to customers without them lying to you (yes, even your mom lies)

✅ The 3 validation tests that predict success better than any business plan

✅ Why 90% of founders ask the wrong questions (and what to ask instead)

✅ The ₹500 experiment that can save you ₹5 lakhs

✅ When to pivot, when to persist, and when to quit

Time to complete: 2 hours to read, 2 weeks to validate your idea

Investment required: ₹1,000-₹5,000 max

Potential savings: ₹2-10 lakhs and 6-18 months

Anurag Chaklader