Anurag has been working with brands, in developing products & packaging, guided by his strong understanding of consumer behaviour & market dynamics. Developing consumer experience, product development, and GTM strategies for new age brands is his core area of interest. He has helped many brands in reaching leadership position. With strong network and connects, he utilises his networking skills for mutual benefits of all his associates. Authored a packaging book (It's PACK UP TIME), that highlights tips to develop a killer packaging is a must read for every brand owner He is a serial entrepreneur, currently working on an exclusive marketplace for tea & coffee.