Your next growth move deserves a clear commercial plan. Hi, I’m Anurag Dwivedi, Co-Founder of MARKET X and a Food & FMCG strategy consultant. I help founders, manufacturers and business leaders make sense of their market, strengthen their route to customers and decide where to invest for growth. My experience spans 15+ years across sales, retail, FMCG demand, business growth, imports and category management, including roles at Reliance Retail, udaan, Cure.fit and Coffee Day Group. I bring experience from 125+ brand launches and a practical understanding of what it takes to connect a product with its market. At MARKET X, I combine market research with commercial analysis and field experience. My work includes brand and distribution strategy for regional businesses, with particular depth in Indian Markets. Where I can help you - Brand creation and launches:Clarify your target customer, positioning, product range and price-pack choices before entering the market. - Go-to-market and route-to-market strategy: Evaluate channel fit, distributor structure and the economics of reaching customers across general trade, modern trade, quick commerce and online channels. - Market expansion:Prioritise geographies and identify the changes needed to grow beyond your current footprint. - Sales and commercial performance: Examine gaps in retail availability, repeat orders, product mix, trade schemes and distributor productivity. - India market entry: Assess the local relevance, assortment, pricing and landed economics of international food and consumer brands. If you are building your first business, you are welcome here. Bring your questions and the information you have. If you already run a brand, bring the decision or bottleneck that needs attention. In our session, we will focus on your most important challenge, work through the options and prioritise practical next steps. Book the FMCG Growth Strategy Session to discuss your business in depth. Choose Priority DM for one focused question, or the consultation package for a call with follow-up support.