I build distribution systems that connect products to customers and improve the economics of that connection. Over 14+ years across Amazon, Myntra, Emergent, Tata CLiQ and Wildcraft, in India and global markets, I've built performance-led growth systems spanning partner ecosystems, attribution architecture, full-funnel experimentation, and creative frameworks. I run categories like a P&L: set payout and pricing terms, allocate spend by geo and customer value, cut what doesn't earn, and vibe-code my own tooling to move faster. I work at the intersection of performance, product, design, and P&L, focused on incremental revenue, capital efficiency, and metrics that withstand finance-level scrutiny. No vanity dashboards. I've led teams and stayed hands-on - equally comfortable building an engine from zero or scaling an established one, across remote and distributed teams. Growth leadership across acquisition, retention, attribution, partnerships and analytics; for founder-led companies that treat distribution as a system, not a cost.