With over six years of experience in product and digital marketing, Anukrati is a growth-oriented and data-driven leader who is passionate about creating and executing impactful marketing strategies for emerging technologies and products. She is currently the Lead Performance Marketing at Yellow.ai, a conversational AI platform that enables businesses to automate customer and employee engagement across channels. As the Lead Performance Marketing, Anukrati is responsible for managing budgets and campaigns across all digital channels to drive strong return on investment, collaborating with cross-functional teams to launch and optimize SaaS products, measuring and tracking engagement throughout the customer journey to generate revenue, and conducting competitor research and market analysis to identify new opportunities and trends. She has hands-on experience with tools and skills such as Google Data Studio, Google Analytics, Paid Marketing, Email Marketing, Webflow, Wordpress, and Google Tag Manager. She also has a keen interest and knowledge in Web3, NFTs, and holds an Executive MBA in Business Strategy and a Nanodegree in Digital Marketing. Anukrati is always eager to learn new skills and embrace new challenges in the dynamic and evolving marketing landscape.