Anuj Narang

You've built something. Now you need customers.

But you're stuck between "let's just start selling" and hiring a $200K VP of Sales who'll burn your runway building a "scalable process" before closing a single deal.

Welcome to the 0->1 revenue nightmare that kills most B2B SaaS startups.

Here's what's actually happening:

You're either engineer-founded and allergic to sales, or you're trying to sell but getting ghosted after "great" demos. Maybe you've hired an SDR who's sending 1000 emails a week to crickets. Or you're the founder trying to do everything and succeeding at nothing.

What we'll actually figure out:

1. Your real ICP (not the BS one in your pitch deck
2. Your GTM motion that actually works:
3. Your first sales playbook:
4. The uncomfortable truths:

Who should skip this:

1. If you're past $1M ARR, you need different help
2. If you think sales is "beneath" you
3. If you want someone to do it for you (hire a sales consultant)
4. If you're not willing to personally talk to customers