GTM / AI in Sales Workshop (b2b SaaS startups)

The Real Challenge of B2B Outbound for Startups

You're either doing founder-led sales while juggling ten other priorities, or you're trying to build your first Sales/SDR team without burning through runway. The enterprise playbooks don't work for you – you don't have their brand, budget, or army of reps. You need an outbound strategy that actually fits your reality.

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What's Actually Keeping You Up at Night

I know the questions spinning in your head:

1. How do I create a repeatable sales process BEFORE hiring my first rep?
2. Is my outbound strategy broken, or did I just hire wrong?
3. Should my first sales hire be a VP of Sales or a hungry SDR?
4. How do I build a playbook when our product changes every sprint?
5. What metrics actually matter vs. what just looks good in board decks?
6. How do I prevent our entire outbound engine from walking out the door when a rep leaves?

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What You'll Actually Learn

Building Your Outbound Foundation

1. Design compensation plans that drive results without bleeding cash
2. Create your first sales playbook (hint: most founders overthink this)
3. Set up a tech stack for under $500/month that actually works
4. Develop messaging frameworks that evolve with your product

Scaling Without Imploding

1. The founder-to-sales-team transition roadmap
2. When to hire senior vs. junior sales talent (and why timing matters)
3. How to diagnose if your problem is strategy, execution, or people
4. Building culture and process that attracts A-players on startup budgets

Metrics That Matter

1. Which KPIs predict revenue vs. vanity metrics that waste time
2. How to know if your outbound is working in the first 30 days
3. Setting realistic targets that motivate without being delusional
4. Creating dashboards your board will actually understand

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Why This Workshop Hits Different

I focus specifically on capital-efficient growth for B2B startups. You'll discover how companies at your stage generate 5-10 qualified opportunities per rep monthly without massive burn. We break down the difference between "venture-scale" outbound (growth at all costs) and "profitable" outbound (sustainable growth), helping you choose what's right for your stage.

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Your Takeaways

Walk away with:

1. Plug-and-play sales playbook templates
2. Hiring scorecards and interview frameworks
3. Compensation models that work for startups
4. 90-day implementation roadmap
5. Network of founders facing the same challenges

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Who Should Attend

Perfect for:

1. Founders still doing sales themselves
2. First-time sales leaders building from scratch
3. CEOs preparing to hire their first sales rep
4. Revenue leaders scaling from 1 to 10 reps

Retry