11+ years in B2B SaaS Sales (ex Head of GTM, Head of Outbound Sales, Head of…
64 ratings and 329 bookings across all services
You've built something. Now you need customers.
But you're stuck between "let's just start selling" and hiring a $200K VP of Sales who'll burn your runway building a "scalable process" before closing a single deal.
Welcome to the 0->1 revenue nightmare that kills most B2B SaaS startups.
Here's what's actually happening:
You're either engineer-founded and allergic to sales, or you're trying to sell but getting ghosted after "great" demos. Maybe you've hired an SDR who's sending 1000 emails a week to crickets. Or you're the founder trying to do everything and succeeding at nothing.
What we'll actually figure out:
Who should skip this: