Cracking Programmatic Marketing interview
Anuj Singh
5Popular
Core Knowledge Areas
Understand Programmatic Ecosystem
- Know the difference between DSP, SSP, DMP, Ad Exchanges, and CDPs.
- Be familiar with platforms like DV360, The Trade Desk, Amazon DSP, and how they function.
Platform Expertise
- Be ready to speak about hands-on experience with setting up, optimizing, and reporting on campaigns.
- Share use-cases on targeting, bidding strategies, creatives, and attribution.
Data & Measurement
- Understand key metrics: CPM, CPC, CTR, CPA, ROAS, Viewability, VCR.
- Know how to interpret campaign data, optimize performance, and use data for decision-making.
Audience Targeting
- Discuss strategies around 1st-party, 2nd-party, and 3rd-party data.
- Highlight experience with audience segmentation and lookalike modeling.
🧠 Strategic Thinking & Problem Solving
Campaign Troubleshooting
- Be ready to walk through how you’d diagnose underperformance (e.g., low delivery or poor CTR).
Budget & Pacing Strategy
- Explain how you allocate budgets across channels and tactics.
- Understand pacing models (even, ASAP, custom) and how to manage budgets over time.
Creative Strategy
- Talk about how creatives impact performance and how you've tested or iterated on them.
Optimization
- In depth analysis of optimizations and types of questions that can be asked.