Product-focused Business Analyst with more than 10 years driving e-commerce innovation and digital transformation. Led product delivery for automotive giants (Skoda, Audi) and enterprise clients, consistently delivering 15-25% improvements in key business metrics. Expert in SAP Commerce ecosystems, A/B testing optimization, and hands on product ownership experiance. Demonstrating strong skills in creating Product Roadmap Creation, PRD, user stories. backlog management, grooming task, UAT, Create technical Jira task, write acceptance criteria, Proficient in tools such as JIRA and Confluence, with a proven track record in stakeholder management and UAT. Utilized SQL for data analysis, contributing to project success and client satisfaction. Tools- SAP hybris, SFMC vs SAP marketing cloud. Magento 1&2, SAP ariba, Punchout, SQL, Google Analytics check more in my Key Skills. Volkswagen IT responsibilities - Project management in Agile environment with special expertise in e-commerce.Led end-to-end product delivery for Skoda Eshop serving 500K+ monthly visitors, resulting in 15% increase in online revenue across European markets.Work on Skoda Eshop, Audi E-shop(In Development) URL - https://eshop.skoda-auto.cz built in SAP Hybris. Optimized A/B testing framework using SAP Marketing Cloud and Google Analytics, improving conversion rates by 12% and customer engagement metrics. Analyze the Google Analytics data for insights, understand customer behaviour, identify gaps and improve them to increase the revenue. Integration with ET200 for Warehouse, SAP Billing, SAP MM. Provide Estimation on the task. Implemented AI-driven product personalization (Luigi's Box) in SAP Commerce Cloud, reducing manual catalog updates by 80% and improving user engagement by 25%. Managing/enrichment of Products using Product cockpit.Managing the content using Smartedit. Managing configurations SAP Backoffice. Getting the customer data using HAC by hitting the Sql queries. Managed cross-functional teams of 9 collegues, reducing sprint delivery time by 20% through improved backlog grooming and stakeholder alignment. Grooming of the task. Create PRD, SRS based on Use case document and diagram. Expertise in Wireframes, Flowcharts (using Visio, Balsmiq), Algorithms, and Activity flow diagrams. Project UAT or Stakeholder testing of a new system. Experience of working on multiple domains like: Android, Iphone, PHP,.Net, Java.Laravel