GA-4 & GTM Crash Course

Google Analytics 4 (GA4) and Google Tag Manager (GTM) are among the most powerful tools in digital analytics. Even prominent companies rely heavily on this combination to track user behaviour, tag events, and manage data effectively. Mastering these two often underrated technologies can position you as both the gatekeeper and storyteller of your company’s data. You will have the ability to accurately capture key user actions, critical checkpoints, and conversion paths, making you essential to both product and marketing teams.