Experienced Marketing Strategist & Entrepreneur, dedicated to driving business growth through collaborative leadership and sharp execution. Currently leading growth initiatives at CityMall, with a completed PGP from Masters' Union focused on strategic marketing and business development. Proven success across D2C, B2C, and e-commerce verticals — from scaling a startup to ₹1.4 Cr in 15 months to driving repeat revenue at Nando’s India and leading Amazon growth at I Say Organic. Key Skills & Expertise Strategic Marketing: Designed and executed full-funnel campaigns blending brand with performance. E-Commerce Growth: Hands-on experience scaling both D2C and marketplace channels. Content Monetisation: Built a 45K+ follower Instagram page, driving audience engagement and brand collaborations. Community Building & Events: Hosted 15+ live events under Raging Poetry, fostering a high-engagement creator community. Leadership & Operations: Led cross-functional teams, scaled lean operations, and optimised for efficiency. Notable Wins CityMall: Driving growth in a fast-paced, mass-market e-commerce environment. Nando’s India: Increased repeat purchase rates and grew category sales via targeted campaigns. I Say Organic: Led end-to-end Amazon strategy, boosting visibility and conversions. Definite Enterprises: Bootstrapped and scaled to 150+ daily orders and ₹1.4 Cr in sales within 15 months. Instagram Creator: Monetised a content platform with 45K+ followers through strategic partnerships. Raging Poetry: Built and nurtured a thriving offline & digital creator ecosystem. Obsessed with momentum, insight-led execution, and building brands that truly matter. Always open to mentoring, co-building, or sparring ideas that drive 0→1 and 1→10 growth.